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Atari is back in the hardware business

Atari is back in the hardware business according to CEO Fred Chesnais in an interview with GamesBeat at E3 2017. Few details are available but it has been tentatively titled the Ataribox.

This follows a teaser trailer released June 8th and a dedicated Ataribox website where the faithful can subscribe for more information when available.

Atari have had a tough couple of decades since the success of their Atari 2600 in the late 70’s and early 80’s.  Their decline famously underlined when they buried 700,000 unsold copies of E.T. and Pacman in a New Mexico desert in 1983.

The last console produced by Atari, Jaguar was touted as the first 64 bit console on release in 1993. However it was quickly derailed by the arrival of Sega’s Saturn and Sony’s PlayStation.

The new console is rumoured to be based on PC technology and further details are to be revealed at a later date. Whether they have the capability to create a genuine entry to the current generation of console wars remains to be seen. In the meantime, feast your eyes on the teaser trailer and dream.

Do Atari have what it takes to enter the console race one last time?