Alienware Live AU opens today in Sydney

Alienware opens up a permanent space for Sydney-based gamers in conjunction with gaming café, City Hunter.

Setting  a new landmark moment in it’s 20 year history, Alienware, the leader in high-powered gaming systems, will today open the doors to its first Aussie PC gaming space; Alienware Live AU, in conjunction with Sydney-based gaming café, City Hunter. Alienware Live AU has been created to be a premier gaming lounge featuring 28 high-end machines from the entire range of Alienware products. It showcases the latest gaming innovations like virtual reality, 4K gaming, and more.

“Community has always been at the centre of what we do at Alienware, so we can’t wait to share the Alienware Live AU space with our Aussie fans,” said Ben Jackson, General Manager, Consumer and Small Business. “The opening of Alienware Live AU marks another milestone in our 20 years of innovation, which has seen us invent categories like gaming laptops and deliver high-end gaming experiences to customers around the world. A lot of planning has gone into Alienware Live AU, with every little detail worked to ensure we’ve built a space that we ourselves would want to play in.”

Alienware Live AU to feature the full suite of flagship products, including VR-ready Alienware Aurora and Alpha set ups.

The 28 high-end PCs powering Alienware Live AU include the iconic Alienware Area 51, newly released Aurora desktop PC, Alpha R2 micro-PC, and the entire laptop range. Also on display is the Alienware Graphics Amplifier, which allows users to plug in any PCIE graphics card to bolster their gaming specs with Alienware laptops and the Alienware Alpha R2. Alienware Live AU is also home to dual Oculus Rift and HTC Vive set ups, demonstrating how seamless Alienware hardware can integrate into the new emerging platforms.

Here are some further specs on the beasts you can try your hand at taming at the City Hunter as of today:

Alienware Aurora desktop

The new Alienware Aurora is a mid-tower desktop with full-scale power and performance. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz. The Aurora’s innovation also includes Alienware’s first chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives. These and other innovations join the solid lineup of Alienware software including custom lighting with AlienFX and total control with Alienware Command Center. Whether gaming at insanely high resolutions or experiencing optimized VR experiences, the new Aurora is the latest in a long line of leading engineering and design innovation specifically tailored for gamers.

Alienware Alpha compact desktop

The new Alpha is the perfect Windows gaming system for virtually any room, and LAN parties have never been easier with the performance and minimal set up of this accessible ultra-small form factor PC. Its compact design now comes fully upgraded with an NVIDIA GeForce GTX 960 GPU with 4GB of GDDR5 memory for over 60% higher GPU performance than the previous generation. Also configurable with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. For future proofing and to push performance to VR and 4k gaming levels, the new Alpha is now compatible with the Alienware Graphics Amplifier.

Alienware Area-51 desktop

As one of the most revered performance PCs of all time, the Area-51 ups its game. The ultimate full-tower gaming desktop is now equipped with the new Intel Core i7 (a.k.a. Broadwell-e) CPUs ranging from 6- to 10-core options, as well as NVIDIA’s latest GeForce graphics technology (a.k.a. Pascal). According to Intel, the Core i7 delivers up to 35% faster multi-threaded performance and combined with the new GeForce GTX graphics there is a new standard for multi-tasking and VR. The iconic triad design exemplifies Alienware engineering prowess with support for up to three full-length double-wide graphics cards, easily removable side-panels, convenient access to ports and carrying handles, as well as a highly-optimized thermal management system. It’s not only ideal for gamers and VR enthusiasts, it’s the platform of choice for anyone that wants to configure elite performance.

Alienware Live AU to host monthly community meet ups and tournaments.

 On top of serving as a venue to showcase Alienware’s hardware, Alienware Live AU will also act as a local hub for the gaming community. The venue will host regular meet ups, tournaments, and be used to give fans a sneak peek at upcoming game releases prior to launch. To stay tuned to events happening at Alienware Live AU follow @AlienwareOz on Twitter and check out the City Hunter website. To celebrate the opening, City Hunter and Alienware Live AU will be offering selected premium experiences free of charge, for the first two weeks. Bookings through the City Hunter website will be essential. I think we may have to devote a portion of the EB Expo weekend to go and check this out!