So here’s an announcement that seemed to come out of nowhere. Humble Bundle, who only recently celebrated reaching the milestone of raising $100 million for charity, have been acquired by one of gaming’s biggest media outlets, IGN.
The deal has been announced as of only a few hours ago with statements being made by both Humble and IGN.
Jeffrey Rosen, Co-Founder and CEO of Humble stated within a blog post that:
“Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.”
“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”
“We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.”
“If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.”
In an interview with Gamasutra, IGN executive VP, Mitch Galbraith, added:
“If it’s not broken, don’t fix it. The idea is just to feed them with the resources they need to keep doing what they’re doing.”
So with these two teams joining forces, now we are just left wondering what this means for Humble. More resources coming out of IGN with the same business practices moving forward sounds great, but surely that isn’t the end of the deal.
Humble, who were known for their charitable bundles, pro-consumer practices, and indie gaming focus joining forces with IGN, known for… well they are known for being IGN. The acquisition feels slightly uncomfortable to me, but we will have to wait and see where this goes.