Screen NSW has launched a new survey to help shape the future of the state’s fast-growing digital games sector, marking a major step towards delivering its first standalone NSW Digital Games Strategy.
The survey, which supposedly takes just 7 – 10 minutes to complete, invites input from industry professionals to inform targeted and practical government support for the next three years. Responses are promised to remain anonymous with data aggregated for reporting.
The initiative is part of the broader NSW Screen and Digital Games Strategy 2025–27, which recognises the vital role of storytelling and interactive media in the state’s cultural and economic landscape. The standalone games strategy aims to position NSW as a leader in sustainable and high-quality games businesses, expanding opportunities for creators, and elevating diverse voices in the industry.
Australia’s digital games sector has seen rapid growth in recent years, with global demand for locally made games soaring thanks to competitive production costs, skilled talent, and increasing government incentives. According to the Interactive Games and Entertainment Association (IGEA), the Australian video game development sector reported A$345.5 million in revenue for the 2022–23 financial year, representing a 21% increase over the previous year and in the following year (2023–24), that figure held steady, with A$339.1 million reported. NSW is home to a many major publishers, developers, and emerging talent.
‘Stories have the power to unite, inspire, inform people’s identity and broaden the fabric of our cultural lives,’ said Kyas Hepworth, Head of Screen NSW. ‘Our ambition is for strong, high quality, sustainable screen businesses and practitioners at all levels, whose stories champion all communities. Engaging with industry stakeholders, we will build our influence for change, serve the sector and advocate for the NSW screen sector locally and internationally.’
Screen NSW also recently announced they are investing over A$580,000 to back the development of new local games projects, supporting original IP and encouraging a pipeline of developer talent in NSW. With acts like that and booming events like SXSW Sydney is also shining a light on the local development scene, there seems to be plenty of opportunity and support.
The survey closes soon, with Screen NSW encouraging everyone in the state’s sector, including developers, publishers, educators, and service providers to take part.
