Checkpoint Intimates: The Advertising Cringe Conversation

Posted on September 1, 2018

Listen to the show!

Checkpoint Intimates is a weekly podcast where two members of the team go one-on-one on a topic that they both feel strongly about, talking in a more deeper and, yes, intimate context. This week, Elliot and Cam talk about some of the truly cringey and awful video game advertising that takes place in the industry. Some particular advertising campaigns have been terrible, trying to bring in the “casual audience” or a younger demographic, but in doing so forgetting entirely what their brand is supposed to be about in the process. We talk about when have advertisers gotten right, when they’ve gotten it oh so wrong and why as proud gamers do we cringe so hard when an ad for our favourite medium comes on at the movies. We discuss some particularly stand out examples like Overwatch, Shadow of War, Call of Duty and League of Legends. For all the latest updates as always, head to our official website at  

Your hosts:

Elliot Attard

Elliot Attard


Beer aficionado, PC gamer, TV show binge-watcher, music lover, and elite member of high society - Elliot possesses all of the qualities needed to project his word thoughts straight into your eye holes.

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Cameron Honey-Swain

Cameron Honey-Swain

Cameron knows what he loves. Witches, animated ducks and a strong burly female protagonist. When he isn't effortlessly defending Dragon Age II he is bothering either his husband or one of his many fur children.

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