Dumb Ways to Die may have started its life as a localised message about safety around Melbourne’s train system. Although thanks to the gory deaths of its adorable mascots, the campaign exploded across the world. With that success it wasn’t long before the campaign set its sights on the world of gaming.
The original Dumb Ways to Die game was released on iOS and Android back in 2013 and a sequel, Dumb Ways to Die 2: The Games, was not far behind in 2014. Since then we have seen an update for The Games to coincide with the 2016 Rio Olympics as well the release of the JR titles that focus on less macabre content for younger gamers. What we are yet to see is a third instalment to the internationally successful mobile games. Well it sounds like fans have something to get excited about.
This week at PAX Australia the team from DUMB came to show off their new pilot VR experience and get a feel for how the public reacted to it. I was lucky enough to sit down with CEO of DUMB, Leah Waymark, and talk about why the campaign was so successful and what the future holds for this new Melbourne icon.
“…it was built in a way that it could have global appeal. So if you look at some of the characters, ya know for an Australian company, we’ve got a bear and a moose and a rattle snake and the types of animals that we don’t have here. So we always knew it could have broad appeal but we were not prepared for the success”, Leah explained. She also went on to answer my question about a possible third instalment.
“In terms of the third app we have one that is in concept stage now and we hope to have a soft launch later this year and a full launch in about March.”
So get excited DUMB fans for some brand new content from this home grown success story. I’m personally very excited for some new challenges for characters like Dunce, Numpty, and my personal favourite Botch. Be sure to check out the previous games from the Dumb Ways to Die team on their official website.