This week, the Interactive Games and Entertainment Association (IGEA) has released some consumer data that reveals that Aussies have been buying a heck of a lot of video games. The data includes console purchases, physical and digital sales of games, in-game purchases, and mobile games.
The constant lockdowns throughout the last few years are a contributing factor, but looking at IGEA’s data for years before the pandemic, spending on video games has been on the rise for many years. 2/3 of Australians say they play video games, with 9/10 households owning at least one gaming device.
Top-performing game titles seem to follow the global trend, with Mario Kart 8 Deluxe, Minecraft for the Switch, and Animal Crossing: New Horizons topping the Aussie charts. But the biggest slice of the pie seems to be mobile gaming, with a whopping 1.51 billion spent in 2021.
Ron Curry, CEO of IGEA, commented, “It was no surprise for IGEA to see consumer game sales and platforms perform strongly during 2021… All of the data confirms that games are one of the world’s most powerful entertainment mediums, and this looks set to continue.”